SEO and digital marketing is constantly on the move. From evolving algorithms to data regulation, new techniques to channel innovations, it really pays to stay on top of the latest changes. Our highly experienced team love what they do and evolve their work to stay ahead of the game. Here’s a collection of their tips and tricks, the latest news, and what’s going on here at Calibre Media.

The Google June 2019 Core Search Al...

Now I’ve had a fair amount of time to work out the new algorithm I think I have a fairly good idea what has changed, why and what we can all do about  it.   Quantity, Not Quality Google is trying to push for quality content and not landing pages - specifically tailored for CRO (Conversion ate Optimisation) , they want people .....
Posted on: 10/06/2019


What Does An SEO Company Do?

We start by examining your current SEO rankings via and analysing what is driving these results. This is called a technical SEO audit and it should be the foundation of any new strategy. By understanding your start point, we have a baseline from which targeted activity can be measured and evidenced for success. Because no business .....
Posted on: 08/06/2019


Moz Domain Authority Update

Moz’s “domain authority” metric - which is widely regarded by SEOs as one of the most vital tools for valuing domains in relation to their Google ranking position - is set to undergo a significant update in March. At present, Moz relies on a complex linear model in order to assign domain authorities, but will switch to a neural network. The upgrade is intended to help strengthen the re.....
Posted on: 30/05/2019


Google call-only campaigns

Google call-only adverts have proven popular with business owners and PPC professionals in recent years. As the name suggests, call-only adverts display only in searches conducted on devices that are capable of making phone calls; the goal of the adverts is to encourage users to immediately call a business by merely clicking on.....
Posted on: 28/05/2019


Facebook Ads Tutorial 2019

Facebook Ads Tutorial 2019 - How to capture your target audience and re-market effectively   Facebook is a social media platform that quite a lot of companies struggle to advertise on. If you've not read my prev.....
Posted on: 11/03/2019


How To Improve Google Search Result...

Search Engine Optimisation is the process of creating web pages that are recognised by search engines as high-quality results to display for visitors searching for your products, services, and information. Many people think that there are tricks you can use to see your website skyrocket to the first page of search engines like Google, and while this may have been .....
Posted on: 07/03/2019


Technology For Marketing

With the rise of digital marketing, the way we deliver and consume information has massively changed. This has also led to a huge increase in the amount of technology which is available to assist in managing the various platforms. If you're looking for ways in which you can add value to your company's online marketing, rea.....
Posted on: 19/02/2019


Magento v Shopify: A 2019 Review...

Magento v Shopify - A question that I often get asked by clients. Firstly, let me outline that I owned a Magento Agency. I ran a Magento Agency, selling Magento commence exclusively for 8 years but the point of this article is to give an unbiased opinion on the two platforms. This is a little of course in terms of content for a SEO Agency but most of the work I do is com.....
Posted on: 18/02/2019


Calibre: A Cut Above The Rest

The internet is a vast and awe-inspiring space, it can be easy to find yourself lost among an ever-growing collection of people competing for the limited attention of a busy audience. Right now, you might not be just where you want, but we can get you there. Our services help you cut to the front of the line and shoot straight to.....
Posted on: 04/02/2019


CRO Guide of 2019

Your Free Conversion Rate Optimisation (CRO) Checklist   The first thing the visitor should see and understand exactly what you do. Do not complicate this. It should be no more than 4-5 words maximum and enough to grab the attention of your visitors, for example, I use “Award Winning SEO Agency". It's a.....
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Local SEO Is Important For Your Bus...

Everyone knows Local SEO is an important element when it comes to optimising your website - it's a must-have for both small and large businesses in a world where you can find just about anything from your smartphone or browser. But if your business is local, you might not have even considered Local SEO as an important part of your bran.....
Posted on: 22/08/2018


4 Top Tips for SEO in 2018

With over 200 factors that go under the google search ranking system, it seems nearly impossible to make your way to the top. To make things a little easier on you, we are going to cover the most important factors that are currently controlling your google search ranking. Here are 4 of the most important factors:   1. Mobile Page Sp.....
Posted on: 23/07/2018


Fact Or Fiction – Does Afford...

If you are a business or brand thriving online in today's digital landscape, chances are you've purchased some SEO (Search Engine Optimization) services but is there such a thing as Affordable SEO?   Having a quality website is a practical necessity for a business to succeed today. For those that are looking to build a website or blog, working with a SEO professional co.....
Posted on: 12/07/2018


How To Hire an SEO Expert

So you want to improve your company image? But where to begin? Surely SEO is a simple job, involving Google Analytics or simply copy and pasting hyperlinks willy-nilly. You thought wrong. SEO is one of the least transparent aspects of great marketing, so the first step is to Hire an SEO Expert. But what do SEO Experts or SEM Experts do? Keep reading for a list of what these ex.....
Posted on: 10/07/2018


Beginners Guide To SEO

It can be daunting for newcomers to digital marketing, especially when they own the business - this can be especially true for starters. There are a lot of rules, guidelines and best practices, and all of these things can directly impact the performance of your website. We've put together a quick Beginners Guide To SEO. Making the wrong choice can cause traffic or revenue drops, which, as a bus.....
Posted on: 09/07/2018


4 SEO Practices That Are No Longer ...

SEO never remains stagnant. If you do not update your strategy and the techniques that you use, you are only going to get left behind. However, there are many companies that still use outdated SEO practices today. The worst thing is that these practices can lead to you getting punished by Google and other search engines. With that in mind, read on to discover the outdated SEO practices that you.....
Posted on: 05/07/2018


How To Do SEO DIY

Search engine optimisation (SEO) is key to creating a business that makes a dent in the chaos that is the internet. The more work that is put into this technique, the higher your website will chart in Google and other search engine rankings. Is it possible to do SEO yourself? If you run a business, it is natural that you want to save on costs. After all, being an entrep.....
Posted on: 03/07/2018


Local SEO in London – Tips an...

If you are going to establish yourself as a leading player in your industry, you need to make sure you are visible on the search engine result pages. One effective way to do this is with Local SEO, Local SEO in London is very effective. Local SEO is highly cost-effective and results are proven, which is why many businesses are rightly investing in local .....
Posted on: 02/07/2018


Black Hat SEO 2018 – Things T...

When it comes to search engine optimisation, there is no such thing as a quick fix. If an SEO Agency promises to get you to the top of Google within an exceptionally short space of time, it means one of two things. The first is that they are lying. The second is that they are using Black Hat SEO techniques. Black Hat SEO techniques involve manipulating the search bots and going against the rul.....
Posted on: 01/07/2018


Marketing Company Acronyms You Need...

As a Marketing Company we at Calibre Media know that there are certain things that are needed to make your presence on the Internet felt. After all, there are endless websites competing so its important that yours comes out on top. Marketing Company Acronyms When looking at marketing, you’ll see the same two words popping up again and again: SEO a.....
Posted on: 30/06/2018


SEO in 2018 – Our top tips...

With SEO many people can get wrapped up in the dos and don’ts and also only pay attention to the obvious. There have also been recent changes from Google which not everyone has caught up with; here we look at how to improve SEO in 2018.   Build relationships When trying to get a certain page ranking it can be easy to.....
Posted on: 09/06/2018


What Can a Digital Marketing Agency...

While the internet doesn’t take up any physical space, it’s easy to see that it’s a pretty crowded world. With so many websites and platforms out there, getting your business seen online isn’t the easiest thing to do. This is where a Digital Marketing Agency can help. Business owners and entrepreneurs are seeking the assistan.....
Posted on: 18/05/2018


How A PPC Agency can make your camp...

It’s the easiest thing in the world to throw more and more money at your online advertising – and that hurts! But it’s often more costly for your business *not* to spend money on PPC. A PPC can ensure that your not throwing money at the wrong keywords. There are plenty of ways that you can tighten up your ad spend around what actua.....
Posted on: 11/05/2018


Top Tips From From An SEO Agency...

Having an SEO strategy in place is crucial in helping your business to succeed and get ahead of the competition. If done right, you can help to drive endless amounts of free traffic to your site. However, if you're just starting out then there’s plenty to learn and you might be better of consulting a Expert SEO Agency. To get you started.....
Posted on: 04/05/2018


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