SEO never remains stagnant. If you do not update your strategy and the techniques that you use, you are only going to get left behind. However, there are many companies that still use outdated SEO practices today.
The worst thing is that these practices can lead to you getting punished by Google and other search engines. With that in mind, read on to discover the outdated SEO practices that you need to stop using.
1. Poor quality links
Any digital marketing agency that is worth its salt will tell you the importance of choosing quality links. Simply incorporating any sort of link into your content, or having your links featured on any blog or website, is not the way to go. You need to connect with authority websites that are relevant to your business.
2. Choosing quantity over quality
While we are on the subject of quality, it most definitely needs to come before quantity. Gone are the days whereby the highest performing websites on Google were those that keyword stuffed to the extreme and duplicated as much content as they could. Now it is all about the value you bring to the reader, and so quality definitely comes first.
3. Adding white text to your website
This is another black hat technique – like keyword stuffing – that needs to be avoided at all costs. A lot of companies have added white text to their website so that they could incorporate keywords without the viewer seeing them. However, Google can read the white text, and it will penalise your website for failing to operate with their parameters.
4. Failing to prioritise website design and functionality
SEO is not just about keywords and links. It is about user experience. If your website does not perform well, for example, if it is slow to load or difficult to navigate, this is going to have a negative impact on your search engine ranking.
Hopefully, you now have a better understanding regarding the outdated SEO practices that should not be used today. From poor quality links to prioritising quantity over quality, stop using the methods above and you will notice a significant improvement in your SEO efforts.