When it comes to search engine optimisation, there is no such thing as a quick fix. If an SEO Agency promises to get you to the top of Google within an exceptionally short space of time, it means one of two things. The first is that they are lying. The second is that they are using Black Hat SEO techniques.

Black Hat SEO techniques involve manipulating the search bots and going against the rules and regulations that the search engine has put in place. This approach may deliver short-term results, but you will fall down the search engine result pages even quicker, and it will be incredibly difficult for you to come back from.

With that in mind, read on to discover more about some of the most common black hat techniques so that you know exactly what you need to avoid.

Unrelated keywords

Ranking for keywords that are not related to your content will only result in you having a high bounce rate.

This means that, while you may attract traffic, your viewers will quickly leave your website because they will realise that your site is not the sort of thing they were looking for.

You cannot write a blog on fashion trends and then randomly include the keyword “fish market in London.”

Hidden text

Do not add white text to your website so that you can ‘secretly’ incorporate keywords without viewers realising. Search engines are wise to this.

Domain squatting

This involves registering a domain with a word that is trademarked in the name in order to profit from the association.

URL hijacking

This is a technique that involves registering a domain name that is a misspelt version of a popular website or a competing business in an attempt to mislead visitors.

Social networking spam

Do not message people with advertisements. Instead, network and find people with similar interests.

Engage with your customers and answer their questions. SEO Social media is an extremely powerful platform for businesses today, but only if it is utilised correctly.

So there you have it. Five examples of black hat SEO techniques that the best SEO agencies will never utilise. To build your ranking organically contact us today.

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