Search engine optimisation (SEO) is key to creating a business that makes a dent in the chaos that is the internet. The more work that is put into this technique, the higher your website will chart in Google and other search engine rankings.
Is it possible to do SEO yourself?
If you run a business, it is natural that you want to save on costs. After all, being an entrepreneur is expensive in the beginning. For some, they look to do certain things themselves, instead of hiring experts to do it.
Unfortunately, SEO is something that business owners often try to take on but rarely succeed in. In theory, yes, you can learn how to do SEO – we have even written some top tips. However, in practice, it’s not as easy as it seems and your best bet is hiring an agency.
You Don’t Know The Rules
Like many practices on the internet, SEO has rules and regulations. If you didn’t know this to begin with, don’t even attempt to do it yourself. There are certain ways in which SEO needs to be implemented, such as through genuine content, and it is possible you might make a mistake in trying this.
You Don’t Have The Resources
Even if you are familiar with the regulations associated with SEO, there is a good chance that you do not have the resources. Proper SEO requires a team that only a digital marketing agency will have. This includes content writers, developers and account managers. Do you really have the time to take all of these jobs on?
You’re Not A Professional Marketer
If you are spending so much time concentrating on SEO, who is going to run your business?
Leave the SEO, PPC and Google Analytics to the professionals whose very job is to do just that. Don’t try and be a jack of all trades when the key to successful SEO is a high-quality implementation that takes time and expert knowledge.
We encourage you to step away from the keyboard and give Calibre Media a call today. We’ll come up with the perfect SEO plan for your business and our team will make sure that it is successful so you don’t need to worry about DIY disasters.