Search Engine Optimisation is the process of creating web pages that are recognised by search engines as high-quality results to display for visitors searching for your products, services, and information.
Many people think that there are tricks you can use to see your website skyrocket to the first page of search engines like Google, and while this may have been the case in the past, the truth is, there is no tricking Google in 2018.
What’s All The Fuss About?
Digital marketing agencies often try and sell less tech-savvy consumers on terms like SEO, PPC, SSM, On Page, Off Page, etc, and it can be a confusing task to know what it actually takes to get your site to rank well with search engines.
You might not even need more traffic from search engines, and while that seems hard to believe, if you sit down and truly set your goals for success online, you might find it to be true. So, are there actually any universal truths relating to SEO and your website? Read on…
Content is king
The truth is this: Regardless of whether or not you need more traffic from search engines, the only way you are going to see good results from your online efforts is by having great content. Search engines like Google and Bing work hard to make sure that visitors find what they’re looking for, and all but disregard sites that have little to say about their products and services.
Furthermore, your existing and potential customers are less likely to pay attention to you if you try to pass off a site that is lacking good and relevant information. Getting to know your own brand is the first step in creating good content, and you’ll need trusted partners along the way to guide you.
More work to do
With the rise of smartphones and tablets came changes to the way people view content, this means you should be thinking about your site’s ability to perform well across all platforms with internet access. In addition to the obvious reasons why you’d want as many people as possible to have access to your site, engines like Google and Bing are deciding where to place you in search results based on these factors also. There is always more work to be done.
Where to start
Finding a trusted Agency to help guide you through the process of SEO or PPC is your first step toward success. We’d like to help you explore your options, contact us when you’re ready to talk.