If you are going to establish yourself as a leading player in your industry, you need to make sure you are visible on the search engine result pages. One effective way to do this is with Local SEO, Local SEO in London is very effective.
Local SEO is highly cost-effective and results are proven, which is why many businesses are rightly investing in local SEO Services from their preferred.
Moreover, the need for real-time Local SEO has only been heightened due to the growth of mobile internet use.
It is also a great way for local businesses to feature higher in the results, as well as being an effective method for nationwide businesses that are looking to target a specific demographic. Make sure you read our top tips for Search Engine Optimisation in general.
1. Get listed on Google My Business
The first step you need to take is getting listed on Google My Business. Local searches are typically seeking the location and address of your business. This free tool gives you the platform to include critical business information on Google Search and Maps.
2. Track rankings for local searches
You need to track your efforts if you are going to improve them. You need to track ranking, result type, device, search volume, and other key metrics. This will give you an understanding of your audience, how you are performing at present, and what areas you need to improve on.
3. Optimise your URL, content, and tags
Include the target keyword and the city or region of the page being described in meta descriptions, headers, title tags, URLs and the content itself.
4. Feature on relevant review websites
Reviews are extremely powerful today, but you need to ensure that your customers are leaving reviews on independent platforms. This includes the likes of TripAdvisor and Yelp. Simply posting feedback on your website won’t cut it.
Hopefully, you now have a better understanding regarding some of the key steps you need to take to master Local SEO in London. To make sure your business ranks highly on the localised search results, Contact Calibre today for more information.