Everyone knows Local SEO is an important element when it comes to optimising your website – it’s a must-have for both small and large businesses in a world where you can find just about anything from your smartphone or browser.
But if your business is local, you might not have even considered Local SEO as an important part of your brand strategy. After all, you’re advertising on a local level. But in fact, it’s more important than ever for all businesses to invest in SEO, and here are just a few reasons why.
The way we buy has changed
From plumbing services to mattress purchases, the way we shop for things and find the right choices and prices for us has changed dramatically over the last few years.
As Search Engine Land reports, SEO has a large influence on our research/buying cycle – simply because when it comes to parting with our money, we’re more likely to invest time into research than ever before.
Your competitors are already doing Local SEO
According to Forbes, your competitors are probably already using SEO – and it could be damaging to your business if you don’t follow suit.
Even if they are not already working on their SEO, the opportunity to get ahead of the businesses you’re competing with in your area before they begin their own Local SEO campaign can be invaluable, giving you a leg up and the opportunity to win more work.
Local SEO results are more convenient for your customers
Modern consumers and customers want to be able to access, book services or buy items with the least resistance possible, and a positive customer experience is a must to retain customers long term.
Being able to simply search for your business, whether it’s for a specific item they need in their local area or a service they need in their postcode, is invaluable to your business when it comes to gaining customers who already know what they want.
If you’re a local business looking to invest in SEO Expert, there’s never been a better time to start.
If you want to beat your competitors, gain more customers and ensure your services and products are easy to find online, contact us today to begin your SEO journey.