Having an SEO strategy in place is crucial in helping your business to succeed and get ahead of the competition. If done right, you can help to drive endless amounts of free traffic to your site. However, if you’re just starting out then there’s plenty to learn and you might be better of consulting a Expert SEO Agency.
To get you started, here are the three most crucial SEO principles to be aware of.
1. Keyword research
Keyword research forms the backbone of any SEO campaign. From this process, you will determine a specific list of keywords and key phrases that you want your site to rank well for in Google. Some keywords are far more difficult to rank for than others as they are more competitive and get higher search volume. To help find keywords that best suit your business, the best place to start is with the Google Keyword Planner.
There are a lot of ranking factors that Google uses in order to decide how high it should rank pages on your site. However, one of the most crucial is backlinks. These refer to external websites that are linking back to your website. There are a lot of ways to build backlinks, but you should focus on keeping them high quality and from related websites. Try guest posting to help start building up your link profile.
3. Meta tags
Whenever you add new pages of content to your site, you need to make sure they have meta titles and meta descriptions. These are what people see in the Google search results. They no longer have a direct influence on rankings through the Google ranking algorithm, but they are still of crucial importance. If they are boring or irrelevant, then people won’t click through to your site. Instead, make them catchy and engaging.
With so much to learn and implement, if you are just starting out with SEO, then it’s a good idea to bring in an experienced SEO Agency that can help you create a plan best suited to your business.
Here at Calibre Media, we offer bespoke services and are always looking for more businesses to support and help grow. To find out more, and to see how we can help you, contact our friendly team today.
If you would like to read more about what about a Digital Marketing Agency can offer read this article.