We start by examining your current SEO rankings via and analysing what is driving these results. This is called a technical SEO audit and it should be the foundation of any new strategy.
By understanding your start point, we have a baseline from which targeted activity can be measured and evidenced for success. Because no business is the same, we then create a tailored strategy that is entirely designed around your current position and your desired endpoint.
Yes, we want to see more relevant traffic coming to your site – but ultimately the primary objective is conversion maximisation. To optimise this, we carry out technical tests such as A/B testing which helps to pinpoint the right strategy.
By constantly testing each SEO activity, we can prove its effectiveness, or adjust it for results. We can always demonstrate measurable results to our clients and this is one of the cornerstones of our own delivery.
As part of our full audit of your website, we will research the keywords that your customers are using to reach businesses like yours and then assess how well they have been used on your website.
This will form part of your content strategy, designed to provide valuable content that your customers need – and that helps search engines to rank you for relevant search terms.
A good content strategy links with your social media activity, which we also support in order to deliver integrated, impactful results.
We will assess your website to check that it is working exactly as your customers want it to. This means that when traffic comes to your site, it reaches the right landing pages, sees the necessary calls to action and then is more inclined to convert.
We can advise and help implement tools that assist with these conversions, such as live chat features and streamlined customer journeys. This work keeps customers and search engines both happy!
Our technical team will also carry out work in the back-end of your website to ensure that it is fully populated, optimised and indexed in a way that search engines can read and identify.
This helps to ensure that you are ranking correctly for all relevant searches and not missing out on easy wins because of overlooked technical requirements that can be easily missed.
Our expert team are up to date with all of the latest requirements and opportunities for online marketing offered by search engines, including the need for local search optimisation, mobile optimisation and social media integration.
Again, we will deliver strategies that bring you clear and measurable results – making you extremely glad that you invested in our services!