Social Media Management is arguably one of the most powerful marketing tools available for use today.

Platforms such as Facebook, Instagram and Twitter allow you to communicate with your target audience in a range of different ways.

Having a strategy for your social media accounts will put you ahead of the game and ensure that your online presence will not be missed by your existing and potential customers.

We have extensive experience designing and implementing strategies for social media and pride ourselves on providing a different approach to our competitors. Working in a marketing agency means that we have an all encompassing understanding of how social media works.

If you are wondering, however, what makes Calibre the right choice for you when it comes to assistance with your social accounts then let us explain.

Firstly we audit your social profiles and we ask the questions.

Social Media Management – What are the benefits?

The benefits of social media management properly are massive.

Firstly, we have to establish the current social presence and complete a social media audit – this will ensure that the brand and the message we are trying to push to customers is in-line with the companies vision.

We then will establish your performance indicators (KPI’s) – Do you want more followers? More Likes? More Sales?

We will then create a social media strategy around this, it will be closely linked to content marketing. Having good content that people want to read always make a big difference.

In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014The Drum
According to Salesforce, 54% of millennials use social channels to research products before they buy. Salesforce


Do Your Social Media Stand Out?

Do Your Ads Stand Out?
If you look at your ads, do they really stand out?
Do They Ask A Question or Solve a Problem?
You need to ask a question or tell them a solution to a problem they have
Are you trying to sell?
There are exceptions to this rule, but generally social is more about informing people then selling directly.
Are your posts consistent?
Do they look like your brand? Do they sound like your brand,  you need to make sure the message your getting across is correct.


If your starting to wonder, the answer is most likely that your content and adverts are not engaging with your customers properly. Facebook say a ‘Good’ campaign can gain a CTR (Click Through Rate) of 0.5-1.5%. Our average is 0.89% and our top adverts convert at 2%.

It is vital that your social media accounts reflect your brand. That means the posts should sound and look as if you put them up.

At Calibre, we will always take time to fully understand your brand, its message and its target audience. We will make sure that the brand image you created is only enhanced through an increase in social media presence.

This is why it’s important to have a company that can take the time to listen to your requirements.

Social Media Management Strategy

When implementing a social media strategy, we will create a plan which best suits you and your company. It might be that you require us to assess your current social media approach and give you a structure to follow to see an improvement.

Alternatively, you might require us to take over your social media accounts completely which would mean scheduling and posting on behalf of you. With our different packages, we are able to find a solution which will suit your needs.

With our team of experts in London & Brighton,  your social media management will be looked after by specialists.

We cover:

Social Media Audits

Full Social Media Management

Facebook Advertising

Twitter Advertising

Instagram Advertising

Do you want to know more about our social media services?

If your interested in having a Social Media Audit then get in touch, the team of Social Media Management in London & Brighton are ready and awaiting to take your request.

  • P.S. We do not want to buy services. Please do NOT contact us.
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